|Robert Plant Presents the Sensational Space Shifters|
As the world awaits a Led Zeppelin reunion, all fans can do is savor any news that comes from the separate camps of Robert Plant, Jimmy Page and John Paul Jones. This week, Led Zep’s lemon squeezing front man steps into the internet spotlight by entering the social media age with a new website, and signing up for Instagram, Google+ and Twitter accounts. The first 25,000 followers to Plant’s Twitter received an exclusive free download of his current band, Robert Plant’s Sensational Space Shifters, performing the Led Zeppelin classic, "What Is and What Should Never Be," live in concert.
Unlike legacy rockers such as David Bowie whose innovative internet marketing (since the 90s) kept them relevant to younger audiences even when they weren’t touring or recording, Robert Plant simply didn’t have a web presence. With the re-designed RobertPlant.com, listeners and viewers can catch a massive cache of exclusive and rare material from solo Plant, and also with his newest band, the Sensational Space Shifters. To go with the wealth of music and artifacts (such as televised interviews from over five decades in the biz), viewers can see a travelogue shot by Plant himself.
If you want to catch Robert Plant and the Sensational Space Shifters live, you can see their tour schedule here. Meanwhile, Rhino Records is gearing up for a massive re-master reissues series of all of Zeppelin’s albums with rarities and live cuts galore.
Photo Credit: Oli Powell, courtesy Big Hassle Media
To read our Led Zeppelin coverage click here.
Posted on Thursday, August 8, 2013