|Foo Fighters 20th anniversary concert lineup|
Foo Fighters are as skilled at generating excitement as they are at cross-marketing. Before the November 10 release of Sonic Highways, their eighth record of soft-then-really-loud rock, screaming Dave Grohl and the rest of the Foos drum up publicity by announcing a powerhouse show scheduled for next July. The upcoming concert will celebrate the 20th anniversary of the release of the group's debut, Foo Fighters, which came out on July 4th, 1995 (20 years!). Tickets for the 2015 Fourth of July concert in Washington, D.C. at RFK Stadium go on sale Saturday, November 8, at 10AM ET.
Foo Fighters are very good at marketing everything they do. When they decided to record Sonic Highways in different cities across America at the most notable studios in each town with its signature players joining the Foos for each session, Dave Grohl made the most of the situation by filming the proceedings and turning it into a weekly HBO series (every Friday). Throughout Sonic Highways (the series), Grohl proves to be an insightful interviewer and historian, delving into the social and musical aspects of his subjects before mentioning how their work inspired the specifics of his sound, both as a member of Foo Fighters and Nirvana. Along with sharing the same name as their upcoming album, each episode of HBO’s Sonic Highways closes with a new Foos tune.
Continuing that same level of cross-marketing, their 20th anniversary Washington D.C. blowout – complete with a barbecue and fireworks – includes musicians who take part in Sonic Highways album and docu-series. Joining Foo Fighters on July 4, 2015 will be Chicago's Buddy Guy, Los Angeles' Joan Jett, Austin's Gary Clark Jr., Seattle's Ann and Nancy Wilson of Heart, New Orleans' Trombone Shorty, New York City's LL Cool J and Washington D.C.'s own Trouble Funk.