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| Jason Binn debuts Du Jour magazine |
Anyone who holds an interest in the luxury lifestyle - let alone the publishing business - knows Jason Binn. He began his publishing career as Ocean Drive magazine’s co-founder in 1993, started Niche Media Holdings in 1998, and created a magazine empire. His list of publications such as Art Basel Miami Beach, Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Vegas and Philadelphia Style presented a tony universe of glitz unparalleled in its glossiness. Who would give this up? Binn of course, but not without good reason and a great second act.
After becoming Chief Advisor to the CEO and Founder of Gilt Groupe, the luxury brand bargain hunter’s web wonderland, Binn entered into a partnership with Gilt to produce a print and digital platform magazine whose eye toward elegance was greater (and more focused) than his Niche publications ever imagined. That’s Du Jour.
Calling Du Jour the “most successful debut I have had in my 20 year publishing career” in one of several of his emailed press releases, Binn’s new magazine is for the One Percent who, on occasion, likes a great bargain. With that, Du Jour’s initial issue (out on August 20) will be mailed to 235,000 readers whose demographic profile is highlighted by their elite position: at least one home worth more than $1.5 million, a net worth of $5 million, and an average income of over $250,000. Along with its quarterly print issue, Du Jour will have a monthly online edition and a newsletter.
Du Jour's coverage will include real estate, travel, fashion, beauty, entertainment and food. With supermodel Christy Turlington gracing its first cover and editorial chieftains plucked from the mastheads of Elle and InStyle, there’s little doubt that Du Jour will succeed. As long as the magazine’s millionaire subscribers let loose of a few dollars, Jason Binn will do just fine. For more info: www.dujour.com.
Posted on Tuesday, Aug. 14, 2012
